people always think that studying fashion is equal to becoming a designer, and in Brazil, you won’t get a salary that is good enough to survive there. I grew up believing that fashion was equal to being a designer, and I’m so bad at drawing, I couldn’t be a designer. When I started studying business, back in 2019, in my bad university, I realized for the first time something that is very obvious: a fashion brand is still a company.
in a season where isolation and independence have become the norm, even praised and celebrated, i want to lean hard on my place, my people, i want to depend on things to be there for me – the bread shop that opens every day until midnight, the aunty who sells the softest cotton sleepwear every sunday, the uncle who i know will be there, faithfully repairing shoes until he no longer can… in turn, they depend on (us/me), for their livelihood, purpose; and for both of us, we want each other, for the warmth, interaction, companionship.
In revamping my brand, BBIF’s mission is to encourage women to get excited about chasing, achieving & maintaining their fitness goals. My plan for this is to share healthy food ideas, workout programs I’m currently using, meditation practices, & updates in the health & wellness industry. I don’t only want to motivate, I want to educate so that this community can grow to be confident & self sufficient in our fitness journey.
Here’s an example. I’d like people to see me as reliable. When a friend needs help, am I available to be there? If I never show up or fail to keep promises, am I demonstrating the qualities of a reliable person? If I promised to post my blogs on Mondays and it’s already Thursday, I’m not doing a very good job at demonstrating reliability, am I?
I have to keep becoming. I have to submit to life the way I would to the right guy. I have to trust myself the way I would a partner. I have to love me with the same intensity and compassion I would offer him. That’s my job for 2021.
Here is a quick video of a show I did the other night in downtown ATL. The show was a nightmare but the brand still showed up and showed out. I’ll fill yall in on what happened at a later date . Just know that God kept me and it’s all a part of a days work as an Entrepreneur! In the meantime please enjoy a sneak peak of the show from the other night.