Ultimately your brand is a statement to the world telling everyone who you are, what you produce, and possibly what you’re attempting to accomplish – humour, insight, social commentary etc. Whether or not you set out to create one, if people know you at all, they will come to perceive you in some manner or other. Your objective is to align their perception with how you want to be perceived.
Overall I have enjoyed working on this project the past few months. When I started the brand had only just launched its website and had a little following. It is now close to 500 followers and has started to build a loyal customer base with weekly purchases, and an Instagram account that showcases those customers/users.
people always think that studying fashion is equal to becoming a designer, and in Brazil, you won’t get a salary that is good enough to survive there. I grew up believing that fashion was equal to being a designer, and I’m so bad at drawing, I couldn’t be a designer. When I started studying business, back in 2019, in my bad university, I realized for the first time something that is very obvious: a fashion brand is still a company.
in a season where isolation and independence have become the norm, even praised and celebrated, i want to lean hard on my place, my people, i want to depend on things to be there for me – the bread shop that opens every day until midnight, the aunty who sells the softest cotton sleepwear every sunday, the uncle who i know will be there, faithfully repairing shoes until he no longer can… in turn, they depend on (us/me), for their livelihood, purpose; and for both of us, we want each other, for the warmth, interaction, companionship.
In revamping my brand, BBIF’s mission is to encourage women to get excited about chasing, achieving & maintaining their fitness goals. My plan for this is to share healthy food ideas, workout programs I’m currently using, meditation practices, & updates in the health & wellness industry. I don’t only want to motivate, I want to educate so that this community can grow to be confident & self sufficient in our fitness journey.
Here’s an example. I’d like people to see me as reliable. When a friend needs help, am I available to be there? If I never show up or fail to keep promises, am I demonstrating the qualities of a reliable person? If I promised to post my blogs on Mondays and it’s already Thursday, I’m not doing a very good job at demonstrating reliability, am I?
I have to keep becoming. I have to submit to life the way I would to the right guy. I have to trust myself the way I would a partner. I have to love me with the same intensity and compassion I would offer him. That’s my job for 2021.
Here is a quick video of a show I did the other night in downtown ATL. The show was a nightmare but the brand still showed up and showed out. I’ll fill yall in on what happened at a later date . Just know that God kept me and it’s all a part of a days work as an Entrepreneur! In the meantime please enjoy a sneak peak of the show from the other night.