Over the past several weeks, I have been wracking my brain over something I consider very peculiar. It’s very far from being a clear idea, but I have at least created a first attempt of circumscribing it and maybe even describing it in a passable, yet perhaps not fully adequate way. Here’s an excerpt:

Keywords: freezine , common , community , engage , engaged , engagement , engaging , language , linguistic community , obscurity , participation , people , shared , unique selling proposition , USP

We ought not to celebrate our unique individuality as much as we should stand in awe, wonder and amazement if and whenever we feel we are able to come to a common understanding, to reach agreement, to collaborate and help each other.

Obscurity is an issue we all have to deal with | FREELY BE :: Free Media Associations (remediary.com)

I have shown the article to a number of people, but all of them reacted negatively to it. This is very disappointing. I think the main reason why there was such unified negativity is that the issue is very, very complex … and even more than that — I allowed other (current events) issues to color my essay (for example: the past couple weeks of the debates over the 2020 presidential election in the USA).

The approach I describe in the above article is unconventional. If it were conventional, it wouldn’t really make any sense to mention it at all (or at least not any more than mentioning what I ate for breakfast). I believe this approach to business (and in particular: to marketing) may very well be far more effective at creating a much better world … and I want a much better world.

So that is why I have mentioned it here! 😉