A good place to start is by understanding how people see me now — is their perception of me aligning with how I’d like them to see me?

Keywords: personal brand

Here’s an example. I’d like people to see me as reliable. When a friend needs help, am I available to be there? If I never show up or fail to keep promises, am I demonstrating the qualities of a reliable person? If I promised to post my blogs on Mondays and it’s already Thursday, I’m not doing a very good job at demonstrating reliability, am I?