In 2011, IKEA came across a Facebook fan group named “I Want to Have a Sleepover in IKEA.”

Keywords: retail industry

In 2019, IKEA launched a similar initiative, called the “Wake Up with IKEA” competition. Customers had to explain why they want a better night’s sleep with IKEA in up to 25 words.

https://webmerakiorg.wordpress.com/2021/05/13/how-to-deliver-cx-learn-the-ikea-way

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