As soon as one unit of that mass exclaims, “I want…” he emerges as a distinct consciousness that is differentiable from the rest

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A preacher who tells the masses to quench their desires is actually demanding them to remain unconscious of their own individuality. Such a mass is also very easy to control because they never think about what they want. They want what they all want, but what that is, they are not aware of. Such a mob is dangerous because it can be easily incited through suggestions regarding what they want as a whole.

https://islahjournal.wordpress.com/2021/09/14/wants-define-the-man