I used to focus on price and value, but now I want to focus on joy

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If you read my inaugural post about “Is it worth it?”, you might be able to imagine what I will write here. Below are some reasons that I can think of why we decide to buy something that is expensive or outside of our normal purchase intuition:

https://thisthatandtheother518815283.wordpress.com/2023/06/01/why-i-buy

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