As I indicated on Friday, I intend to write several posts over the coming weeks about the direction I am hoping to continue going to move Wants Blog forward.

In case you have never read the homepage, I strongly encourage you to take a look (it’s at most a 1-pager). I wrote this when I started the blog, and I feel it rings as true today as when I first rolled up my sleeves to write it.

The connection to last Friday’s post is this: wants may be easy enough to pronounce — they seem to roll off the tongue as easily and smoothly as swallowing sweet melted butter — but they are usually quite complex in practice. The phrase “it’s complicated” ought to spring to mind … even though not much schooling is needed for even the smallest of children to express what’s wanted (at times even with a “dead or alive” sense of urgency).

Yet as I tried to point out on Friday, we need not pretend (as Bob Dylan did in his “Talkin’ World War III Blues”) that we are all separated — we aren’t (as I indeed attempted to hammer home on the, er, homepage).

So I hope to first of all raise everyone’s sensitivity to a level at which we all realize the need to replace any simplistic views of individual, egotistical wants with a much more sophisticated model of a more socialized sense of collaborative wants — not merely because I personally feel that communal goal setting is the right thing to do, but rather because any matter-of-fact, evidence-based belly-button gazing exercise — whether super-simple or extremely complex — will easily show that there is no other world for us to live in than this “one world” we have to share with each other. We need to accept that one world is enough for all of us — because regardless of the stellar marketing pitches of the most advanced Silicon Valley celebrities another world is not (and probably never ever will be) “coming soon”.